The partnership with Luiten Food will establish a clear path to market for Orbillion Bio’s cell-cultured Wagyu Beef, making it accessible through more than 1,200 distribution channels in Luiten Food’s network of food service, specialty retailers and butchers. Orbillion Bio’s cell-cultured products will enrich Luiten Food’s premium meat assortment, which already contains roughly 1750 products.
“At Orbillion, we have always aspired to produce and bring to market the highest quality cell-cultured meats,” said Patricia Bubner, CEO of Orbillion. “We take great pride in being the only cell-cultured meat company focused on quality throughout the full-development process – from the heritage breeds where our cells originate to the final product that diners will enjoy, and with Luiten Food, we’ll be able to bring this new farm-to-table experience to Europe. Together, we’ll go beyond a scientific concept, to a tangible, delicious and enjoyable meat that is more humane to animals, kinder to the planet, and has a more desirable and consistent nutrition profile.”
The partners will co-manage regulatory approval processes and work together to develop a European manufacturing capability to build upon the existing food production assets of the 84 year-old Luiten Food, as well as their experience in food safety, quality management and supply chain logistics. Luiten Food is a member of the Thomas Foods International Group, Australia’s largest family owned red meat processor and distributor. This relationship also provides the opportunity to take Orbillion’s cell-cultured meat to a global market..
According to Barclays, the market for cultured meat is paced to scale to a $450 billion global industry by 2040. Cell-cultured versions of these meats are projected to use up to 95% less land, 78% less water, resulting in 92% less GHG emissions than traditional farming.
For Luiten Food, this partnership with Orbillion further deepens their commitment to sustainability and reinforces their track record of successful innovation that has served as the foundation for its longevity for more than eight decades. Orbillion’s deep expertise in bioprocess development, food science, and developing top-quality cell lines enables Luiten Food to truly leapfrog other legacy meat purveyors, positioning them to appeal to future consumers and adapt to a changing climate.
“We’ve been successful for more than 84 years, because we’ve focused on what’s ahead. And now, that’s sustainable meat. That’s high quality meat. That’s cell-cultured meat. So for us, there was no better partner than Orbillion Bio who’s cultured Wagyu Beef hits every mark” says [Lennert Luiten, managing director of Luiten Food.] “We’re excited to bring our strengths in brokering the highest quality meats to a category that will be a big part of how we feed the future.”
Orbillion is a pioneer in cell-cultured meat that is harnessing its deep biotechnology, process development, culinary and business expertise to make Wagyu beef and other premium meats from cells, rather than the whole animal. They were the first in the world to develop and showcase cell-cultured Wagyu beef, lamb, and wild elk in a tasting event in March 2021, after only four months of product development. By partnering with farmers to build the food ecosystem of the future, their mission is to redefine farm-to-table cuisine and bring healthy, ethical and flavorful meats to the modern consumer. Orbillion produces “farm-to-table” meat in a way that better serves the planet, provides supply chain security and is better for your health, safety, taste buds and conscience. To learn more visit www.orbillion.com.
About Luiten Food
Luiten Food is a family owned company based in the Netherlands with over three quarters of a century experience in the import and distribution of game and poultry and one of the key companies in the international trade of premium beef, lamb, game, poultry and Ibérico. With modern production, packaging, labeling, and logistics facilities, Luiten Food has grown into a significant player in the meat importing industry, expecting to close 2022 off with $170M in revenue. Our wide range of products are internationally distributed to small, medium and large customers active in the foodservice market, food industry, butchers, wholesale, catering, retail and food specialty stores. The quality of our products is, together with the loyalty we have to our customers and suppliers, something we attach great value to. Values that influence every aspect of our business. For more information visit www.luitenfood.com.